Advertising device



May 22, 1923'.

A. E. WHITMORE ADVERTI S ING DEVICE Filed Sept. G. 1921 3 Sheets-Sheet 1atroz vx-e L4 WIM/new.'

' May 22, 1923.

Y l@ A. E. WHITMORE v ADVERTISING DEVICE -Filed Sept. 6. 1921 3`Sl'laeliEs-Sl'wiat 2 Q x. 'Q @In d .N if

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yMay 22, 1923.

Patented Wiley 22, '1923.

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intatta ALFRED E. WHITMORE, 0F NORFOLK, VIRGINIA.

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Application filed September 6, `1921.

To all whom t may concer/n.'

I Be it known thatv I, ALFRED E. l/VHITMORE, 1

a citizen of the United States, residing at Norfolk, in the county ofNorfolk and State of Virginia, have invented new and useful Improvementsin Advertising Devices, of which the following is a specification.

rlhis invention relates to an advertising device, the general object ofthe invention being to provide a casing having anumber of windowstherein with means for successively moving a plurality of cards orplates `bearing advertisements before said windows and holding themstationary for a limited period.

Another object of the invention is to provide holding means for thecards or plates so formed that the cards or plates can be removed andnew ones substituted whenever desired.

A still further object of the invention is to provide means fordisplaying a number of sets of cards, one set being arranged on a rotaryelement andthe other onan endless belt, both the rotary element and theendless belt being driven from an electric motor.

'This invention also consists in certain other features of constructionand in the combination and arrangement of the several parts, to behereinafter fully described, illustrated in the accompanying drawingsand specically pointed out in the appended claim.

In describing' my invention in detail, reference will be had to theaccompanying drawings wherein like characters denote like orcorresponding parts throughout the several views7 and in which:-

Figure 1 is a front view of a device constructed in accordance with myinvention.

Figure 2 is a longitudinalsectional view.

Figure 3 is a section on line 3 3 of Figure 2.

Figure 4 is a section on line 4 4 of Figure 2,

Figures 5, 6 and 7 are detail views.

ln these views 1 indicates a casing which is formed of any suitablematerial and is provided with suitable openings for providing access tothe interior thereof. The up er part of the casing is of considerableess depth than the lower part and the front face of this lower part isconnected with t-he front face of the upper part by a curved Serial No.498,812.

wall 2. window, 3 is formed in the lower part of this curved wall and awindow 4 is formed in the front face of the reduced upper part of thecasing. The walls around the window A; are made to imitate a stage of atheater, as shown at 5. Transparent plates 6 close the windows.

l1 shaft 7 is arranged in the lower part of the casing, under the curvedwall, and a carrier yframe 8 of Octagon shape is rotatably mounted onsaid shaft. This frame includes the spokes 9 which have their inner endsconnected with the hub 10 and their outer `ends connected together bythe pieces? 11. The said pieces supportv clips or guides 12 fordetachably receiving the f cards or plates k13 upon which' theadvertisingmatter is placed. The partsare so proportioned that a-card onthe frame can be seen through" ed in a bracket 16, arranged to engage'said ratchet. its ends'to a part of the casing, has one end pivoted tothey outer end of the do-g` 15 and its other end adapted to be engagedby a dog 18 on a gear 19 which is mounted on a stub shaft 20 supportedby a part of the. casing. A train of gearing 21 connects this gear 19with the shaft of an electric motor 22, located in the casing.

From the above it will be seen that at each revolution of gear 19 thetooth 18 will strike lever 17 and thus cause the dog 15 to slideforwardly and give the frame a partial rotation by means of the ratchet14. This movement of the dog is suiiicient to move one card away fromthe window and bring' the next card into view through the window.

Four shafts 23 are arranged in the upper part of the casingand theseshafts carry the feeding rollers 24 for the endless belt carrier 25..These shafts and rollers are so arranged as to cause the belt carrier toA lever 17, pivoted (intermediate main in a vertical positio-n at alltimes in the travel of the belt. These holders are provided With theguides 29 forv detachably holding the cards 3() upon which theadvertising matter is placed. As will be seen vthe cards carried bythese holders Will be brought before the Window 4L in the travel of thebelt carrier and as this carrier is ac tuated from the carrier 9 thecard Will remain stationary before the Window during one rotation of thegear 19. Vhen the carrier 9 is operated by the tooth 18 actuating `theyratchet mechanism the old card will be Withdrawn .and va new card willAtake its place. y. Thus the advertising matter appearing at bothWindows -Will be changed atter a limited. time. Holders 3l maybe placedon the front of .the casing #for holding stationary .cards. rlhe ylampsL32 for lighting :the .cards `carried by the holders 28 are arranged at'the bottom,fs'ides and `top of the .windom7 4 so as to make thelighting-.of Ithe yads appearing at this Window similar to that in atheater. The lamps 33 for illumi nating e.the cards .appearing at Window3 .are .arranged in the hollow hub of the carrier frame 9 and lthe cardsl13 are made transparent so that the light will pass through `thesecards.

It Will thus be seen that an vattractive advertising device isprovidedwhich is simple in operation and can bel manufactured tosell atlow cost. The parts .are so arranged that 4a plurality of advertisementscan'be brought into View at the Windows andthe cards are held stationaryfor a suflioient .amountfof timel to `permit `a person to rea-d thematter thereon.

An advertising `device of the character described comprising a casinghaving a reduced upper part'anda rounded lfront face connecting thefront falce of the reduced `part with lthe lower part, 'Windows in thefront face of `ythe reduced partand the rounded part, .lighting .means:arrangedaround 'the upper Window, a movable element located vadjacenteach Wlindovv, imeans for Ksupporting advertising cards on Lsaid.elements consisting of a shaft arranged Iin the flower rpart of thecasing, a carrier .trame Aof ootagonshape Arotatably mounted on lsaidshaft, 'the frame including spokesjvhaving their `:inner ends Aconnectedto va hubA and :strips yconnecting the Vouter `ends of vsaid spokestogether, said strips supportingfguid ing elements and cards containing:advertising matter `received in said guides, lamps' for illuminatingthe .cards appearing lat the lower Window, motor means for moving themovable elements thereby consisting of fa'.

ztrain of gearing shafts, and an endlessbelt icarrier which is designed:to rtravel in la rectangular path.

In testimony lwhereof l ture.

ALFRED E. WHITMORE.

aiix my signa-

